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| The overhaul of advertising on Facebook is "part of an ongoing process to make the advertiser's life easier," Facebook director of product marketing Brian Boland said at a media event to explain the company's new approach. (Jessica Guynn / Los Angeles Times / June 6, 2013) |
Facebook aims to drive revenues by making it easier to advertise
MENLO PARK, Calif. -- In a bid to get marketers to spend more money, Facebook is addressing a common complaint from Madison Avenue: The giant social network has too many different types of advertising and it's too complicated and confusing for advertisers to figure out which one will work best for them.During a media event Thursday at its headquarters, the company pledged it would make it easier to set up advertising campaigns on Facebook. ...
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